loved by designers featured in:
elle decor
brides
the coveteur
domino
century 21
brownstoner
Awkward budget reveals and sticker shock. Many calls end with “We’ll think about it,” or you spend time declining misfit leads you never wanted.
“Our budget is $8ok for the whole house. Can you make it work?”
The conversation stays surface-level (features, deliverables) instead of outcomes (stress-free process, resale value, lifestyle fit).
“We just want to get our pinterest board come to life. shouldn't cost much, right?”
Defending your value during number discussion. Clients are price-sensitive, ask for discounts, and want lots of proof before signing up with you.
"Your rate seem high. Can you walk me through why?”
95% of independent interior designers and small studio owners are tired of dealing with:
I'm here to solve problems
You have a clarity problem.
If you find yourself in price competition,
you don't have a skill problem.
Luxury is clarity dressed in exclusive elegance.
Because luxury isn't all in the visuals
Your design studio should feel like stepping into a space where every detail advocates for client comfort & satisfaction.
It’s the quiet assurance that they're in good hands, you've thought things through and their home is safe with you.
For when your website is built with intention over visual attraction, you weed out price shoppers and make your studio worthy of the premium investment, no questions asked.
And that's how you draw in luxury clients who respect your price & process.
the lounge
premium experience
A suite of signature offerings curated to provide the clarity your clients need to respect your price & process.
Welcome to:
the lounge
premium experience
A suite of signature offerings curated to provide the clarity your clients need to respect your price & process.
welcome to:
Form Follows Fucntion
Rhythm before pattern
Balance over symmetry
the lounge: brand design & principles
I'm Shane.
Your Brand Storyteller.
I’m Shane, the founder of Brand Story Lounge. I started in the world of architecture but found my growth in the marketing industry. Over 10 years in, I came to understand that trust is the non-negotiable currency to growing your business as a creative.
This insight forms the core of Brand Story Lounge. The goal? To place independent interior designers & small studio owners in the luxury service tier with clients who respect your price and process.
I walked away with a clearer brand voice and clearer services.
Shane understood my business instantly and made the process so easy. I walked away with a clearer brand voice and clearer services. Shortly after launching my new website, my work was featured in Architectural Digest — such a milestone!
- Amy Courtney
Shane’s communication made us feel completely supported.
She took even our vague ideas and brought them to life with a polish we didn’t know was possible. The copy and menu structure were standout moments — the clarity and consistency she created in our brand voice went far beyond what we could have done ourselves. Our new website makes us feel more confident in our services. We truly loved working with her.
- Kathryn Rei
I feel like I’m on the right track with my website.
I came to Shane for my blog redesign and she truly brought my vision to life. I loved the sidebar, the images popping from the sides, the organized blog categories, and the thoughtful conclusion she suggested. I also love her client lounge — it makes for a stress-free redesign experience!
- Nadine Bailey
luxury isn't vagueness
It's communicating boundaries that feel like an added value.
I’ve worked with startup design studios who believed they had to bend over backwards for every client while building a portfolio.
It's time to change that. Inside the Lounge, I share tools, resources, & framework to establish boundaries that structure your design studio's freedom to grow and deliver work on your terms.
This is your corner to refocus, refine, and grow your design studio.
Congratulations, you're now in the list!
Stay tuned for the latest update inside the lounge.
Meanwhile, grab these helpful resources to give your studio a head start.
the journal
discover premium branding inside
Why Your Website Should Feel Like Your Studio’s Best Project
launching soon
Portfolio Mistakes That Keep Designers From Attracting Premium Clients
launching soon
How Clear Messaging Helps Interior Designers Raise Their Rates
launching soon
finally, a website that makes your ideal clients fall for you...
Inside, you come in with a goal, then we'll structure your words & website journey to getting there.
Come out with the confidence that high-end clients will love your studio and respect your price and process.